Finally, a CRM built for therapists
Growing a private practice isn’t about building a sales pipeline. It’s about creating something stable, responsive, and deeply human.
Moonlight's CRM was built for exactly that.
Why a CRM actually matters in therapy
Therapy practices aren't built on marketing tricks. They're built on trust.
Trust starts ahead of the first session. Things like:
- A call that gets answered quickly
- A follow-up that feels natural
- A path that's clear, simple, and welcoming
Most CRMs weren’t built with the mental health industry in mind.
A therapy tool shouldn't push you to "sell" — it should help you build trust, strengthen relationships, and grow the right way.
Moonlight’s CRM helps you stay organized, responsive, and focused — without losing your voice or the heart of your practice.
You can see what's working
Tracking referrals isn’t just about staying organized — it’s how you spot the patterns driving practice growth. Moonlight’s CRM gives you clarity on what’s working, so you can double down on the sources that bring in your best-fit clients.
- Identify your top referral partners
- Understand which channels are actually delivering
- Nurture relationships with more ease
Whether you're scaling solo or managing a group practice, growth is easier when you have real data behind your decisions. Here is the lowdown on practice growth.
We shaped this with therapists
Most CRMs are built for sales teams.
Moonlight was built for therapy practices from day one.
We built Moonlight alongside practicing therapists — real people running real practices who knew exactly where traditional systems failed them.
Every feature we prioritized came straight from the field:
- Natural, respectful follow-up workflows that don't feel robotic or pushy.
- Referral tracking built for therapy — not "lead gen."
- Caseload views that actually reflect how therapists manage availability.
- Simple, clean notes and client profiles — not bloated, uncomfortable sales systems.
Because therapists needed tools built around their work, not forced into incomplete systems.
Moonlight makes all of this easier
- Track new client inquiries naturally and keep them moving.
- Manage referral relationships without missing a beat.
- Follow up thoughtfully without adding hours to your week.
- Keep caseloads, notes, and availability organized in one place.
It’s not about more tools. It’s about giving you real control over your practice.
More time for what matters
The less time you spend chasing paperwork, reminders, and client status updates — the more time you can spend doing what you're actually here to do: help people.
Moonlight's CRM isn't about "optimizing revenue streams." It's about strengthening client relationships, protecting your practice's reputation, and building a business that grows on trust and results.
When your systems work quietly behind you, your practice grows naturally.
Moonlight CRM grows your practice
Growth isn’t about chasing numbers. It’s about building something real and sustainable. It’s about creating a consistent, human experience, from first contact to long-term client relationships.
Moonlight’s CRM helps you:
- Respond to new inquiries quickly and thoughtfully without feeling scripted.
- Stay organized with referrals, inquiries, and caseloads — without spreadsheets.
- Build stronger relationships over time, not just during sessions.
When you stay responsive and organized behind the scenes, growth doesn’t feel like a hustle. It feels like the natural outcome of running your practice well.
We designed the CRM and AI to work together to support your practice
Therapists don’t need gimmicks. They need systems that work the way they do.
Moonlight’s CRM and AI tools are built to quietly support your practice — so you can stay focused on care, not swamped in admin.
Here’s how they work together:
- Smarter intake workflows: Built with therapists in mind, AI organizes new inquiries, highlights client needs, and helps you move faster — without losing the personal touch.
- Natural follow-up suggestions: Stay responsive with gentle reminders — not spammy sales tactics.
- Progress note support: AI therapy notes help pre-fill documentation patterns, so you can finish faster and stay present for real work.
- Caseload insights: Track client momentum, spot early drop-off risks, and prioritize where your care makes the biggest difference.
- Referral tracking with heart: Keep professional networks strong without turning relationships into "sales leads."
No sales tactics disguised as client care.
Just tools that make it easier to stay connected, consistent, and focused on what matters most. See how our AI works for you.
We built this for you
Straight up.
We heard how much time therapists were losing to admin — so we built tools that give it back.
Moonlight exists to make running a private practice simpler, smarter, and more human.